AI is transforming business and marketing, and you might be asking yourself: Where do I begin?
You’re not alone.
At Koch Comm, we’ve spent the last 20 years helping our clients adopt new technologies with care and clarity. We’ve seen time and again that tools work best when guided by people who understand the brand, the strategy and the nuance behind every decision. They should enhance — not replace — human expertise, and AI is no exception.
Read on to learn how you can unlock AI’s potential without losing what makes your brand authentic and human.
AI is an Intern, Not an Expert
AI can feel like an easy button. Fast, efficient and confident in its responses. But its confidence doesn’t make it correct. The truth? AI is more like an intern than an expert.
Just like an intern, AI needs:
- Clear expectations
- Defined tasks, boundaries and examples
- Oversight from experienced professionals
Without human guidance, AI can often miss the mark. It’s a powerful tool, but it’s not equipped to run the show on its own.
AI Amplifies Your Strengths
AI is great at enhancing what your team already does well. It can speed up strong processes and replicate strategies that are already working. AI should amplify your expertise, not replace it.
Ask yourself:
- What proven processes or strategies do I already have in place?
- What tasks take the most time or create bottlenecks?
*Don’t have those foundational pieces in place yet? That’s where Koch Comm can help. Whether it’s defining your brand voice, building a marketing strategy or creating a digital advertising plan, we’ll help you lay the groundwork so you can power your AI efforts with a strong strategy.
How to Set AI Up for Success
Now that you’ve identified where to use AI, it’s time to put it to work with intention. If you want great results, start with great setup.
Here’s how to get AI to work for you:
- Define its role: Be specific about what you want it to do
- Set boundaries: Clarify what’s in and out of scope
- Train it on your voice: Identify brand tone, personality and formatting preferences
- Give examples: Share past work and define nuances
- Review with a human eye: AI always needs editing and context
Don’t forget: You’re the expert in the room, and AI, your intern, needs your direction and guidance!
Your Strategy Keeps AI Authentically You
Too many businesses rush into AI without a plan, and it shows. The result is generic, repetitive, buzzword-heavy content that feels a little… robot-y. Your business deserves better.
At Koch Comm, we help organizations in Oklahoma City and beyond integrate AI in a way that amplifies their voice and unique goals. Let our team guide the way with AI for your organization.