Imagine a world where your company is prepared for anything.
Social platforms now spread outrage faster than facts. Public scrutiny can ignite with a single post. In today’s media environment, a crisis isn’t a matter of if — but when. Without a clear, documented plan, your brand’s reputation is left vulnerable.
At Koch Comm, we’ve spent over 20 years helping organizations in Oklahoma City and beyond manage their message and maintain public trust. One thing we’ve learned: if you can’t beat the chaos, get ahead of it.
A proactive crisis communications plan does exactly that. By committing to brand reputation management and defining your chain of command, messaging, spokespersons and stakeholders ahead of time, you defend the future of your company.
Why You Need a Crisis Plan
Without a plan, every key question becomes urgent, and decisions get made on the fly.
Who’s the spokesperson? Are they media-trained?
Who approves messaging? Did we forget to inform key stakeholders?
Are our employees equipped with talking points?
Your crisis plan gives you the flexibility to make smart, quick decisions when the pressure is on before emotion or confusion takes over. A fail-safe that cuts through the chaos. No panic button necessary.
Here’s what a plan gives you:
- Faster response time
- Clear public messaging
- Internal team alignment
- More trust and less chaos
Bottom line: You can protect your brand better and recover quicker with a strategic crisis plan.
Planning Ahead Creates Clarity Before the Pressure
You might already have a business continuity or risk management plan. That serves as a great starting place, but it won’t be enough when crisis strikes. Crisis communications is about coordinating what you say, how and where you say it and to whom you say it to.
Proactive planning gives you:
- Time to align stakeholders before tensions rise
- Room to craft thoughtful messaging in a neutral setting
- Role clarity for everyone across your organization
- A single, unified source of truth to anchor your team during uncertainty
Preparedness offers peace of mind for your investors, your leadership, your team and your audiences or customers.
When You’ll Need a Crisis Plan
Crisis isn’t always loud. Sometimes it builds slowly, then snowballs. Strategic crisis communications keep you one step ahead.
Common triggers include:
- Employee misconduct
- Data breaches
- Weather events
- Health and safety incidents
- Leadership changes or internal conflict
- Financial challenges or funding losses
- Product or service disruptions
- Public backlash, misinformation or viral content
In the midst of confusion or outrage, your crisis plan ensures your team speaks with one calm, aligned and confident voice.
Ready For Your Crisis Plan?
Whether you’re leading a nonprofit, managing a brand or running point on public relations, this is your moment to lead smarter proactively — not just react faster.
Let’s build your crisis plan today. Our team will help you stay ready, steady and confident no matter what comes next.