If a crisis hit today, would your organization be ready?
Crisis is a when, not an if. Stay ahead of employee misconduct. health and safety incidents. financial mishandlings. service disruptions. product failures. public backlash. misinformation. employee misconduct.
Koch Comm joined EMBARK’s 2023 Disaster Training to strengthen coordination and crisis communication readiness.
Who needs a crisis comms plan?
C-Suite Executives
You make the tough decisions, and a misstep can jeopardize your
bottom line.
Nonprofit Leaders
Your mission is on the line when your public presence, donor confidence and funding stability are at risk.
PR & Comms Directors
You’re the public face under pressure, and without a plan, that pressure can become chaos.
Marketing Managers
When product issues or public backlash hit, you need an intentional, aligned message.
In a crisis, every second counts.
Lead from strategy, not panic, with a crisis communications plan.
What's in a crisis comms plan?
1. Roles & Responsibilities
What is each team member responsible for when it’s time to act?
2. Approval Process
Who has the authority to make the final calls and approve response messages?
3. Spokespersons
Who speaks on behalf of your brand and are they ready for any crisis?
4. Stakeholders & Audiences
Who needs to hear from you and what do they need to know?
5. Channel Strategy
Where is your message and are your platforms working together?
6. Unified Message
What do you want to say and is everyone saying the same thing?
What you get with
our crisis team
30+ years of experience leading brands
through the unexpected.
- Cross-industry expertise
- Strategic collaboration and consultation
- Proven strategies to protect your brand under pressure
What our clients say
…In times of crisis, I turn to Koch Communications to guide our next move, and they have proven they will respond any time – day or night. They are able to assess the situation and produce recommendations on messaging faster than some quarter horses that step on our track…
Matt Vance, Executive Vice President of Racing, Remington Park
Things to know about crisis plans
Is a business continuity plan the same as a crisis communications plan?
No, and that distinction matters. A business continuity plan focuses on maintaining your operations during disruptions like power outages or staffing shortages. A crisis communications plan ensures your brand speaks clearly and confidently when trust and your reputation is on the line. If your continuity plan keeps the lights on, your crisis communications plan protects your reputation and keeps your people aligned when it matters most.
Does every organization need a crisis plan?
If you have people who rely on your organization like clients, donors, employees or community partners, then yes — you need a crisis plan. Crisis doesn’t discriminate by industry, size or sector. A plan protects you from financial loss that can result from mishandling of crises and empowers you to lead and succeed in restoring consumer trust faster.
We’ve never had a crisis, so do we really need this?
Yes! In fact, many crises build quietly and emerge when you least expect them. If you’ve been fortunate so far, that’s a strong reason to get ahead of what could come next. Think of a crisis plan like insurance — you hope you never need it, but you’ll be thankful it’s there when you do.
How can I be prepared for the type of crisis I might experience before it happens?
You can’t predict exactly what will happen, but you can prepare for how to respond. That’s where Koch Comm comes in. Our team helps you identify likely crisis scenarios based on your organization’s structure, industry, public presence and risk factors. We build out aligned messaging, decision trees and role-based action plans tailored to those specific threats. So, when something does happen, you’re ready.
What you get with a Koch Comm crisis plan
Talk with our crisis planning experts to determine the best crisis plan that will protect your organization not only from the crises you would expect but also from the ones you haven’t even thought of yet.
Complex
Ideal for orgs with regulations, large staffs, multiple locations or fragmented audiences.
Examples: large health care systems, entertainment destinations, transportation and logistics, food manufacturing, etc.
- Comprehensive Diagnostic Survey
- Leadership Discovery Session
- Custom Crisis Communications Plan
- Scenario Statements (Unlimited)
- Custom Response Matrix
- Crisis Plan Toolkit
- Crisis Response Training – Table Top Exercise
- Interview Tips
- Recommendations Report
Advanced
Ideal for growing orgs with evolving or unknown risks that have propensity to be predictable.
Examples: hospitality and tourism, sports and entertainment, retail and e-commerce, manufacturing, education, etc.
- Crisis Questionnaire
- 1-Hour Consultation Call
- Custom Crisis Communications Plan
- Scenario Statements (Up to 10)
- Custom Response Matrix
- Crisis Plan Toolkit
Essential
Ideal for orgs with high propensity for brand threats that are predictable and replicable.
Examples: restaurants, small businesses, nonprofits, etc.
- Crisis Questionnaire
- 30-Minute Consultation Call
- Custom Crisis Communications Plan
- Scenario Statements (Up to 5)
Talk to our team about your crisis plan
Prevent chaos, protect your reputation and get peace of mind before you need it.