
Kane Advocates: A Name and Brand Born to Fight
Susan Kane set out to launch her own law firm with a clear purpose: to protect policyholders and hold insurance companies accountable. She envisioned a firm that would fight relentlessly for clients while providing steadfast support. To make her vision a reality, Susan partnered with Koch Comm to create a brand that embodied her fierce passion for justice.
A Fierce Advocate
The first step was a name. Koch Comm developed Kane Advocates, a name that reflected both Susan’s expertise and her unwavering commitment to advocacy. Inspired by the Cane Corso — a loyal and protective dog breed — the name symbolized strength and dedication. From there, we crafted a complete brand identity, including a powerful logo, striking color palette and a brand a voice that balanced empathy with fierce resolve.
To complete the rollout, our team designed a website that brought the brand to life. Bold visuals, intuitive navigation and clear messaging established Kane Advocates as a trusted partner for policyholders navigating the complexities of insurance disputes.
Launching with Confidence
Kane Advocates entered the Oklahoma City legal scene with momentum. The name, brand and website all showcased what Susan’s compassion and strength. With a bold and memorable identity, Susan’s firm was positioned as a trusted advocate for policyholders through expert guidance and relentless representation. Kane Advocates continues to empower clients and redefine what it means to stand up for justice.











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