Managing Your Message in the Midst of a Crisis
Review your tactics and plan for the future.
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Come One, Come All – Inviting Social Influencers Into the PR Ring
Influencer marketing is still on the rise and it’s changing how we approach PR.
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Are You There, Audience? It’s Me, Facebook.
Identifying your true target audience involves finesse, but it can be done.
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Peel Back the Layers With This Soft Skill
The deeper the level of empathy a marketer has for the audience, the more successful the message will be. Always.
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With Facebook Ad Frequency, It’s Important to Strike a Balance
More isn’t always better. Find a happy place with your Facebook advertising through measurement efficiencies.
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