Using Facebook Audience Insights Blog

Are You There, Audience? It’s Me, Facebook.

Identifying your true target audience involves finesse, but it can be done.

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Marketers need this soft skill... empathy.

Peel Back the Layers With This Soft Skill

The deeper the level of empathy a marketer has for the audience, the more successful the message will be. Always.

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Koch Comm Blog Image Vintage Collate with Woman Bowling- Ad Frequency

With Facebook Ad Frequency, It’s Important to Strike a Balance

More isn’t always better. Find a happy place with your Facebook advertising through measurement efficiencies.

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Collage Style Graphic with Statue in Suit

You Get a Message! and You Get a Message! and You Get a Message!

If a tree falls in the forest, does it make a sound? Hone your audience through measured targeting practices to ensure your message gets heard.

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Vintage Collage Image with Camera and Typewriter

Grab a Brush for Your Next Picture-Perfect News Release

A picture is worth a thousand words, and that can come in handy when you’re writing your next news release.

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